About the BLFT
Britton Murdock, a Reno native, collegiate softball star and graduate from the University of Nevada, jumped behind the wheel of a fashion truck to bring Reno its first and only mobile boutique. Her mission: to empower women by clothing and styling them with a unique wardrobe that makes them feel confident. After a trip to the fashion truck she wants them to leave feeling ready to take on the world.
Britton has always had a love for retail, as it’s in her blood. Her grandfather owned Murdock’s Clothing Store for thirty years in Carson City and Reno. She always wanted to carry on the family tradition but knew she would have to evolve with the times.
Murdock’s road to success wasn’t necessarily a straight one. After receiving her Master’s Degree in Higher Education Administration from the University of Nevada, Reno, she thought her career path was headed towards Athletic Administration. However her dreams weren’t being fulfilled and she knew it was time to make a change.
With Britton’s plan and vision along with the empowerment she received from Mayor Schieve, she began BLFT operations in June 2016. On her of path to following her dreams, she wants to empower other women in the community to reach their goals. She wants all women to know that it’s okay to make a change in order to reach a life that brings them greatness.
Right now, Britton doesn’t know exactly where where the Biggest Little Fashion Truck will go, but she has an enormous vision for it.
Empowering others, supporting our community and looking good while doing it are the values that fuel this truck and Britton’s dream.